As the United Negro College Fund (UNCF) turns 75 this year, it seems fitting to examine a critical event in its history: The 1977- 80 UNCF Capital Campaign. Prior to this campaign, the 41 Historically Black Private Colleges and Universities could count on total endowments of around $5 million USD between them. Until this moment, these important institutions had limited access to traditional fundraising relationships and practices necessary for a successful capital campaign. This film, of the inaugural meeting in the White House Roosevelt Room, records the moment when dedicated senior business leaders stepped in to assist an indispensable national resource. It turned out to be the most successful campaign among corporations for higher education in US history.